Aloe,
it's me.

99.75% pure cold-pressed organic aloe vera. Calms, hydrates, and otherwise minds its own business. No parabens. No alcohol. No fragrance. No drama.

99.75%
Aloe vera
5
Ingredients total
0
Parabens / fragrance
— What's actually in the bottle —

Pure. Period.

— 01

Pure

99.75% organic aloe. Three plant-based preservatives. That's the whole list.

— 02

Fresh

Cold-pressed from the leaf. Never heated, never diluted, never sad.

— 03

No Drama

No parabens, no alcohol, no synthetic fragrance, no miracle claims.

— 04

Plant Powered

The plant does the work. We just got out of its way.

The Whole Plant. Nothing Else.

— Our Brand Promise
Key ingredients

Five Things.
That's It.

Most skincare reads like a chemistry final. Ours fits on a sticky note. We took the aloe leaf, cold-pressed it, and added the minimum to keep it fresh and stable on your shelf.

No filler. No fragrance. No "proprietary blend" that's mostly water. Just the plant — and three plant-based things to keep it that way.

  • 99.75% Cold-Pressed Organic Aloe VeraNutrient-rich for skin, hair, and the rest of you. The Star
  • 0.15% Xanthan GumA plant-based thickener. Gives the elixir its silky pour. Texture
  • 0.05% Ascorbic AcidVitamin C — keeps the aloe fresh, naturally. Preservative
  • 0.04% Potassium SorbatePlant-derived. Preserves purity and freshness. Preservative
  • 0.01% Citric AcidBalances the pH so your skin stays happy. pH Stabilizer
How it's made

Grown & Pressed in
Harlingen, Texas.

Most aloe travels the world before it reaches you — harvested in one country, processed in another, diluted somewhere along the way. Ours never leaves the farm.

We grow it, harvest it, and cold-press it on a family aloe farm in Harlingen, Texas — so what ends up in the bottle is as close to the living plant as it gets.

  1. 01 GrownCultivated on a family aloe farm in the South Texas sun — no forcing, no shortcuts.
  2. 02 HarvestedLeaves are cut by hand at peak maturity, when the gel inside is richest.
  3. 03 Cold-PressedPressed cold right at the farm, within hours — never heated, never sent off to a factory first.
Harlingen, Texas
For the skin you forgot to think about today

One Bottle.
Three Routines.

— 01 / Face
Calm Down Press into clean skin morning and night. Tame redness, settle dryness, then carry on with your usual routine.
— 02 / Hair
Drink Up A pump through damp ends or scalp. Hydrates without weight, frizz, or that "I used a hair product" feeling.
— 03 / Body
Cool Off After the sun, after the shower, after that workout you said you'd skip. Light, fast-absorbing, no greasy aftermath.
Frequently asked

Skincare
Without The
Science Lecture.

The short answers to the things people actually ask. If your question isn't here, write to us — a real person reads every email.

4.9
Based on 2,847 verified reviews
Is this really 99.75% aloe?+

Really. Cold-pressed organic aloe vera juice, straight from the leaf. The other 0.25% is three plant-based preservatives that keep it from spoiling on your shelf. That's the whole formula.

Will it work for sensitive skin?+

It was designed for it. No fragrance, no alcohol, no parabens, no essential oils. If something is going to bother sensitive skin, we left it out.

Can I use it on my face, hair, and body?+

Yes. One bottle, anywhere it's dry. A pump on the face after cleansing, through hair before air-drying, on shoulders after a shower.

How long does a bottle last?+

The 8oz bottle is about 120 pumps. For a daily face-only routine, that's roughly two months. Use it on hair and body too and it goes faster — that's the point.

Is it safe during pregnancy?+

There's nothing in it that's been flagged as a concern, but we always recommend a quick check with your OB or midwife before adding anything new.

Why no fragrance?+

Because synthetic fragrance is one of the most common irritants in skincare, and natural fragrance isn't much kinder. The elixir smells like a fresh aloe leaf — which is to say, like almost nothing.

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